See the Framework
What are the benefits?
Sustainable Business Success
Competitive Advantage
Customer Loyalty and Retention
Community Building&Engagement
Stakeholder&Partnership Engagement
Innovation and Technology Adaption
Social and Environmental Responsibility
Fit between what a company offers and what customers want is the number one requirement of a successful value proposition.
Fit happens in three stages.
On paper (Problem Solution Fit)
You achieve Problem Solution Fit when you identify relevant customer tasks, pain points, and gains that you believe you can solve with your value proposition.
In the Market (Product-Market Fit)
The positive reaction of your customers to your value proposition and the creation of purchasing motivation in the market brings your Product-Market Fit. (You can use Forenzone Market Research Analysis to ensure your product market compatibility)
In the Business (Business Model Fit)
Aligning your value proposition and business model design brings Business Model Fit, moving you to a scalable and profitable business model.
Market Research for Value Validation
We identify your gaps and areas for improvement
By providing data
To make you understand what the customer really wants
And who resonates with your offering.
How is it achieved?
The Value Proposition Canvas has 3 steps.
1
With the Customer Profile you clarify your customer understanding.
2
With the Value Map you describe how you intend to create value for that customer.
3
You achieve Fit between the two when one meets the other.
Value Proposition Design
How can the new business you want to introduce to the market differentiate you from your competitors?
How can your technological transformation process create new business opportunities for you in the market?
Are the market strategies of the startups you are preparing to invest in sufficient to scale?
You can find the answers to all these questions in Forenzone Value Proposition Design Analysis.
Whether you are an established organization or start-up, having a clear value proposition stand out your business in a crowded marketplace.
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Created by Tolga Arslan